After making your MVP, the next step is to test your products viability i.e. seeing if people actually are interested in your product or not and what work is left to do. What this does not mean is that you are simply seeing if anyone wants to buy your product as is and for how much. The answers we are looking for are much deeper.
When you are doing this, it is important to be honest with yourself and not just seek to find whatever evidence which validates your MVP. It is completely acceptable if what you find from this stage is that no one likes your product and that they think it is pointless and ineffective. This is not the point. The point is to determine what is valuable about your MVP, where is your MVP not aligning with our original need, and where you can go next. If we were honest with our assessment of our need (and that’s ok if we weren’t, let’s just start being honest about it now), then there is a viable need which our product can address. It’s just a matter of pivoting (a fancy word for changing) our idea, whether this means tweaking our MVP or coming up with a completely new and drastically different idea and/or need. It is expected that a startup company will go through many iterations of creating/modifying an MVP and testing its viability. This is why it is important not to stress too highly about making sure the MVP is a fully working prototype because it may just be completely scrapped anyways. In fact, having a refined MVP can even work against a company as if the individuals have spent significant amount of time/effort/money into making an MVP then they are less open-minded to the new possible ideas which address their need and require significant pivots. What you are looking to learn when you are testing your product viability:
How to go about testing your product viability:
Going forward: The next step would be to re-evaluate our need and our MVP and further iterate our product. If you do not have time for this and can only proceed with what you have, even if the evidence of the product’s viability is far from good, that is ok!
0 Comments
Leave a Reply. |
ResourcesArchives
December 2018
Categories |