After gaining an initial idea for what need we wish to address, the next step will be to do some investigating to better understand our market and customers. IF YOU HAVE NOT TAKEN THE TIME TO THOROUGHLY UNDERSTAND AND DEFINE YOUR NEED BEFORE DOING THIS. Do not rush the process, trust it.
Customer discovery and market research will be a two-fold process: The first part is doing research (likely just online) to learn any relevant data on our market as what other similar/related companies or products exist. The second part is to go out and actually interview and talk to potential customers. For us, the easiest customers to get in contact with are other students and teachers, but I can help you get in contact with relevant industry workers if needed. Below are more details about these two parts. Do not feel obligated to answer exactly these questions or to exactly follow this outline. This is just a general framework to guide you. Do keep in mind, however, that you will expected to show evidence of your market research and customer discovery when you pitch your idea on the last day of school. When researching your market online, think of the following:
When interviewing potential customers or other individuals:
Additional Resources:
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